Event website launch checklist: what to check before you share the link
A practical checklist for launching an event website: event details, tickets, payments, mobile, sharing and the confirmation email.
By the Tvarific team
The moment you share your event link, people start deciding whether to come. A few minutes of checking before launch saves a lot of “is this right?” emails afterwards. Work through this list on your phone as well as your computer.
1. The essentials are easy to find
- The event name, date, start time and time zone are on the first screen.
- The venue name and address are correct, with a map or directions.
- For online events, it is clear where and how people will join.
- There is one obvious button to register or buy tickets.
2. Tickets are set up the way you mean
- Each ticket type has the right price, currency and number of seats.
- Early-bird and limited tickets have the right sales start and end dates.
- The maximum per order suits your event (for example, a table of 8).
- Free tickets still ask for the details you need, such as name and email.
3. Payments go where they should
Make one real purchase with a small test ticket, or use your gateway’s test mode, and follow the money all the way through.
- The payment appears in your gateway dashboard and in your registrations.
- The amount and currency match the ticket.
- The confirmation email arrives and has the right details.
- You know how to refund the order if you need to.
4. It works on a phone
Most people will open your link on their phone. Read every page on a small screen: check that text is readable, images are not cut off, and the ticket form can be completed with one thumb.
5. The details people ask about are answered
- An FAQ covering refunds, accessibility, parking or travel, and what is included.
- A way to contact the organiser.
- Your refund policy, in plain words.
6. It looks right when shared
Send the link to yourself on the apps your guests use and check how it appears. Make sure the site is on the address you intend to share, ideally your own domain.
After launch
Keep an eye on registrations for the first day. If people are dropping off at checkout, try the purchase again yourself: an expired early-bird date or a sold-out ticket type is often the reason.