Planning the pages of a conference website
Which pages a conference website needs, what goes on each one, and how to keep the agenda, speakers and tickets easy to find.
By the Tvarific team
A conference website has two jobs: convince people to come, and answer their questions once they have decided. Planning the pages before you build keeps both jobs simple.
Home: the case for coming
- The name, dates, city and venue, with the main ticket button.
- One or two sentences on who the conference is for and why it matters.
- A few headline speakers and themes.
- Sponsors or partners, if they add credibility.
Agenda: the programme at a glance
Group sessions by day, then by time. For multi-track events, show tracks side by side or give each track its own section, and make it clear which sessions are included in which ticket.
Speakers: faces and credentials
A photo, name, role and a short bio for each speaker. Link each speaker to their sessions so attendees can plan their day.
Tickets: clear choices
- A small number of ticket types with obvious differences.
- What each ticket includes, in a short list.
- Group or team options if companies send several people.
- Dates for early-bird prices, so people know to act.
Venue and travel
The address and a map, how to get there, nearby hotels and accessibility information. For online or hybrid events, explain how to join.
FAQ
Collect the questions people ask by email and answer them here: refunds and transfers, invoices, dietary needs, recordings and what to bring.
Keep the ticket button everywhere
Whatever page someone lands on, the next step should be one click away. Put the ticket button in the navigation and at the end of every page.